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| Sharks Paintbrush |
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In a world of depleted natural resources, entrepreneurs and scientists are turning to nature to find inspiration for future products, and to build them in a way that is more energy and cost-efficient, and friendlier to the environment. Biomimicry, the science of employing nature to advance sustainable technology, is arguably one of the hottest new business concepts attracting a spectrum of markets. In his debut book, The Shark's Paintbrush: Biomimicry and How Nature is Inspiring Innovation, Jay Harman introduces us to pioneering scientists and engineers working in a wide array of businesses who are making technological breakthroughs by uncovering and copying nature's hidden marvels. Harman shows business leaders and aspiring entrepreneurs alike how we can rectify the oft-competing desires of creating more powerful, lucrative technologies while preserving the planet and maximizing sustainability. He injects a whole new vocabulary and way of thinking into the business sphere that speaks to both small start-ups and corporate giants. Among the many fascinating topics Harman explores: . What the human heart and dust devils have in common, and how this parallel structure can lead to better technologies in medicine . How studying seaweed can lead to resistance-free antibiotics . How the noxious-smelling durian fruit can offer ideas for helping humans live on Mars . How the blowfly maggot could lead to breakthroughs in materials science, helping to lower production costs and manufacture higher-efficiency substances
Kategorie: Books
Hersteller: White Cloud Press
37,90 CHF
Lieferzeit: 1-2 Werktagen |
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