| Penenberg, A: Play at Work |
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DO GAMES HOLD THE SECRET TO BETTER PRODUCTIVITY? If you've ever found yourself engrossed in Angry Birds, Call of Duty, or a plain old crossword puzzle when you should have been doing something else, you know how easily games hold our attention. A colossal waste of time? Perhaps. But what if you could tap into the energy, engagement and brainpower that people are already expending and use it for more creative and valuable pursuits? According to Adam Penenberg, the use of smart game design in the workplace and beyond is taking hold in every sector of the economy, and the companies that apply it are witnessing unprecedented results. In Play at Work, Penenberg explores how, by understanding the way successful games are designed, we can apply them to become more efficient, come up with new ideas and achieve even the most daunting goals. He shows how game mechanics are being applied to make employees happier and more motivated, create better products and improve customer service. Drawing on the latest brain science as well as first-hand reporting from these cutting-edge companies, Penenberg offers a powerful solution for businesses and organisations of all stripes and sizes. 'A fascinating and entertaining exploration of that most basic of human proclivities: play' Daniel H. Pink, author of To Sell is Human and Drive
Kategorie: Books
Hersteller: Little, Brown and Company
24,90 CHF
3,50 CHF Versand
28,40 CHF Gesamt
Lieferzeit: 1-2 Werktagen |
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