| Media Management in the Age of Giants: Business Dynamics of Journalism |
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Media Management in the Age of Giants is a fresh, insightful, practical media management textbook that examines the current media industry. Readers are introduced to basic business concepts, terminology, history, and management theories, all in a context of contemporary events involving media companies in the act of doing business. Focusing on newspaper, TV and radio companies, the text is filled with real-life examples and interviews of media managers illustrating how management is being conducted in all kinds of media companies.
Kategorie: Office Supplies
Hersteller: John Wiley & Sons
44,90 CHF
Lieferzeit: 1-2 Werktagen |
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