| Bundling telecommunications services : competitive strategies for converging markets |
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With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.
Kategorie: Books
Hersteller: KIT Scientific Publishing
51,90 CHF
Lieferzeit: 1-2 Werktagen |
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