MacInnis, D: Handbook of Brand Relationships |
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Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This book discusses the meaning, significance, and measurement of brand relationships; and, the critical connections between consumers and the brand.
Kategorie: Books Hersteller: Taylor and Francis
299,00 CHF
Lieferzeit: 1-2 Werktagen |
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